Friday, October 23, 2015

Black or White Manipulation (part 2 of 2)


There was one instance too that a shopping mall used a subliminal message that conveyed the message ‘if you steal, you go to jail’. The outcome was remarkably the same as with the cinema incident. There was a significant drop of cases regarding shoplifting in the mall.

You can also browse the Internet for posters or ads that use subliminals. There are even logos of famous companies where the sublime messages are explained. These images all convey a sense of pleasure to the viewer enticing them to buy or come in the establishment. The question however is, is it right to use subliminals to the public?

Black Side Of The Market

A lot of people would probably be enraged if they found out that this kind of advertising is true. Wouldn’t you think that it is unfair for your part that you are made to buy a product because you were subconsciously manipulated to do so? Remember, you have nothing to fight against it at all.

It is very much unfair that the public, including you, is subjected to this kind of manipulation without them knowing it. It can be a form of invasion of privacy for some. Manipulating your actions through this kind of media without your consent can be really frustrating on your part.

White Side Of The Market

However, there can be a good side too. Like the shopping mall incident stated above, subliminal messaging could be for the good too. If it’s true, there can be less crime committed, and safety can be assured.

Whether, subliminals, really work or not, it is inevitable that there is an issue regarding its public usage and you as a consumer, should be consciously aware of this.

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